Join Ria Parikh (marketing and branding expert) and Youssef el Kaddioui (lead generation and scaling expert) as they lift the lid on one of the entrepreneur’s most powerful tools - LinkedIn! Listen in to this invaluable conversation for a deeper understanding of how to leverage the platform to achieve maximum impact, with immediately actionable tips and strategies.

Youssef and Ria share their experiences and insights on how to effectively utilise LinkedIn for lead generation, building a personal brand, and the importance of both personal and company pages. They also discuss the nuances of engagement on the platform, including algorithm insights and the role of authenticity in content creation. The conversation delves into the nuances of using LinkedIn for personal branding and sales, discussing the impact of LinkedIn Premium and Sales Navigator on engagement and outreach, the importance of crafting meaningful cold emails, and the strategies for effective content planning.

Stay connected with the speakers:

• Ria Parikh
• Youssef El Kaddioui Co-founder of The Scalelab

and with us!

• Banyan Workspace
• LinkedIn
• Instagram

Timestamps:

00:00 Introduction to LinkedIn's Impact on Business

06:07 The Role of Company Pages vs Personal Pages

12:00 Engagement Strategies and Algorithm Insights

17:00 The Impact of LinkedIn Premium on Engagement

22:57 The Role of Cold Emails in Sales

28:08 Crafting Meaningful Outreach

34:57 Authenticity vs. Expertise on LinkedIn

39:12 Cross-Platform Strategies

41:45 Trends in LinkedIn Engagement

44:40 The Importance of Hooks

48:23 Leveraging AI in Content Creation

49:45 Engagement and Community Building

51:15 Consistency in Posting

52:32 Creating Unique Content for Company Pages

53:46 Building a Network Through Content

54:12 Choosing the Right Platform for B2B Outreach

56:22 Challenges with Company Pages on LinkedIn

58:10 Strategies for Effective Tagging and Hashtags

01:01:12 The Importance of Authenticity on LinkedIn

01:04:22 Scaling LinkedIn Strategies Despite Constraints

01:05:52 Scaling Content Creation: Building a Team

01:07:03 Navigating Fear in Authentic Communication

01:09:08 The Role of Accountability on LinkedIn

01:11:19 Dealing with Online Hate and Criticism

01:12:11 The Necessity of Content Creation

01:14:14 Leveraging Personal Branding for Sales

01:15:04 Understanding LinkedIn's Content Landscape

01:16:25 Using LinkedIn for B2B Marketing

01:20:24 The Unpredictability of Viral Content